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1) Begin with a snapshot of your company's current situation, called a “situation analysis.” 2) Describe your target audience. 3) List your marketing goals. 4) Develop the marketing communications strategies and tactics you'll use. ... 5) Set your marketing budget.Read more
If you are reading this, it probably means that you understand the importance of tracking your performance and its progression over time. Be it in marketing, or in sales, finance or for executive, reports are essential to assess your activity and evaluate the results. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be righter. To know if you are successful, you first need to define success and track it. As we have already talked about in our previous blog post on Sales reports for daily, weekly or monthly reporting, you need to figure out a couple of things when launching and executing a marketing campaign: are your efforts paying off? How do you know that? If you are doing the right things, should you do more of it? Or drastically change for another path?Read more
Lorita Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (online, television, radio, print,) using a variety of different types of advertisements. For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition. Good campaigns follow a theme and include a series of touches with the market.Read more