A lot of businesses struggle to figure the right approach to SEO. A lot of businesses have an operational website, and they struggle to find out why they are not generating enough organic traffic. They work on SEO for few months and when nothing happens, they give up.
However, let us take a step back and understand how to approach SEO correctly. To deliver an effective SEO strategy, one needs to understand the following:
1. What is the company’s value proposition?
2. What problem are they solving and for home?
3. Who is the target audience who would be looking for the products/services that the company is offering?
4. Which geography is the company targeting?
5. Which are the biggest players in the online space in the target geography?
Organic Traffic - Increase
Bounce Rate - Decrease
Average Visit Duration - Increase
Pages Per Session - Increase
SEO is a step by step technical and analytical approach to making your website relevant to “search terms”. When your prospect searches for a term on Google, he/she is doing so with an intent. For example, if someone searches for the term “Buy Shoes online”, the user is looking to buy. Therefore the keyword “buy” is a strong signal of the users online. If you are in the business of selling Shoes, your aim should be to show up organically for this search term in the first page of Google. Research has shown that few users move past page 1 of Google for their search queries. Therefore if you can show up on page 1 for this keyword, there is a very high probability that the user will visit your website and interact with your products
Being one of the leading professional SEO Companies in India, we understand that every business needs to acquire customers. SEO is the easiest way for your business to acquire customers online. Your website is your window to the online world. Your leads are looking for you on the internet. Therefore, SEO helps you to acquire customers and increase visits to your website. SEO is cost effective as opposed to exorbitant methods of marketing such as ATL and BTL, yet it gives the maximum ROI. SEO is a long term investment for your business, as the efforts that you put in every month will help you reap huge benefits in the months to come.
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