- Brand Monitoring
- Social Media Management
- Setup & Custom Profile Design
- Define a target audience
We have invested time in research and have understood through executing multiple projects as to what works on social media 2.0.
We understand that it is about creating content that matters to people. With customers at the forefront, we focus on creating communication that is interesting, engaging and influence the user.
If you do not have a specific goal for your social media marketing, then you can easily go down the wrong path. And the worst scenario happens when you cannot justify why should you even invest in social media for your brand. Given the fact that your customers are spending a bulk of their time on social media, as a brand you have a great way to connect and engage them. But this has to come with specific measurable goals. Each goal should be tied to a business value. Whether you want to grow your following or get more engagement or make more sales, you need to be specific. We understand that brands have challenges understanding this. And this is where our expertise can help you.
Define a target audience
Social Media is serious business for brands. You need to clearly define your audience on social media. Unless you do this, you will be creating content which will not reach the right audience. With our in-house research, we have developed the expertise to identify the right target group for your brand. This helps us in understanding the demographic and psychographic details about your consumer and what interests them.
Social Media Management
We help you manage your social media pages (Facebook, Twitter, and Instagram) on a regular basis. We create content regularly which helps in brand engagement. We define a social media management plan at the start of the engagement. This plan includes a number of posts per month, the time of posting, the genre of posts and the types of content. Creating content regularly helps build trust with your customers. You cannot afford to post once in while or irregularly, because it impacts visibility and people can easily forget about your brand. Besides, if a person stops interacting with your page, she will stop seeing the posts on their feed. So, effectively you are losing the prospect forever.
Setup Social Media Campaigns
If you are looking to promote a service/product or want to increase follower count or have a specific offer for customers, social media campaigns can help you achieve them. We have executed multiple campaigns for brands on Facebook, Instagram and Twitter. Through Facebook ads, we generated over 2 Crore worth of revenue for our customers