- Brand Monitoring
- Social Media Management
- Setup & Custom Profile Design
- Define a target audience
It’s 2018 and social media is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never.
Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.
With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.
By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them at a higher level. It actually makes your online marketing easier.
According to an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.Here are some more social media statistics that prove beyond doubt that your business needs to leverage sites like Facebook, Twitter, and LinkedIn to keep up with the competition.
We have invested time in research and have understood through executing multiple projects as to what works on social media 2.0.
We understand that it is about creating content that matters to people. With customers at the forefront, we focus on creating communication that is interesting, engaging and influence the user.
If you do not have a specific goal for your social media marketing, then you can easily go down the wrong path. And the worst scenario happens when you cannot justify why should you even invest in social media for your brand. Given the fact that your customers are spending a bulk of their time on social media, as a brand you have a great way to connect and engage them. But this has to come with specific measurable goals. Each goal should be tied to a business value. Whether you want to grow your following or get more engagement or make more sales, you need to be specific. We understand that brands have challenges understanding this. And this is where our expertise can help you.
Define a target audience
Social Media is serious business for brands. You need to clearly define your audience on social media. Unless you do this, you will be creating content which will not reach the right audience. With our in-house research, we have developed the expertise to identify the right target group for your brand. This helps us in understanding the demographic and psychographic details about your consumer and what interests them.
Social Media Management
We help you manage your social media pages (Facebook, Twitter, and Instagram) on a regular basis. We create content regularly which helps in brand engagement. We define a social media management plan at the start of the engagement. This plan includes a number of posts per month, the time of posting, the genre of posts and the types of content. Creating content regularly helps build trust with your customers. You cannot afford to post once in while or irregularly, because it impacts visibility and people can easily forget about your brand. Besides, if a person stops interacting with your page, she will stop seeing the posts on their feed. So, effectively you are losing the prospect forever.
Setup Social Media Campaigns
If you are looking to promote a service/product or want to increase follower count or have a specific offer for customers, social media campaigns can help you achieve them. We have executed multiple campaigns for brands on Facebook, Instagram and Twitter. Through Facebook ads, we generated over 2 Crore worth of revenue for our customers